It enables brands to visually explore how two entities merge, giving them the ability to make informed choices on brand alignment and coherence without investing in extensive market research and prototyping. Generative AI empowers brands to trial potential collaborations whilst mitigating the risks associated with real-world partnerships. Groza's generative AI repertoire also includes collaborations between Jeep and The North Face, and between Burberry and British Airways.

In March, Fast Company reported that Ikea executives had even contacted Groza to express their interest. Eric Groza became a viral sensation with his imaginative fusion of sustainability leaders Patagonia and Ikea. Prompt engineers are utilising generative AI techniques to craft visionary brand collaborations.

When discussing his Impossible store series, Benichou says “these unconventional ideas can inspire real-world retail design by pushing architects and designers to think beyond the norm and to consider new materials, shapes, and structures that can elevate the retail experience.” Benjamin Benichou In an interview with Wunderman Thompson Intelligence, he explained, 'by collaborating with AI, we can reach new heights of creativity and push the boundaries of what's possible.' His visionary creations exemplify this spirit, by depicting Nike concept stores in impossible places, such as on Mars and atop Mount Everest.Īlthough the outcomes of generative AI may initially appear impractical or even seemingly impossible, they can act as a springboard for brands to explore deeper.

Benichou has been taking social media by storm with his innovative generative AI concepts. Powered by this technology, the bounds of imagination reign supreme, giving rise to the most surreal and extraordinary ideas. Generative AI techniques are enabling creatives to explore previously uncharted territories.

Downloading Generative Quest